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KBL unveils festive campaign with a toast to reconnecting Kenyans

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Kenya Breweries Limited (KBL) has launched a festive campaign called Turn on the Spirit of the Season, which highlights the importance of re-creating memorable moments over the festive season.

The campaign is centered on Kenyans’ desire to return to reconnect with their friends and families over the Christmas season, following the easing of nationwide pandemic-related restrictions that have impacted the way people celebrate across the hospitality industry.

KBL’s Acting Marketing & Innovations Director, AnneJoy Michira said:

“We are proud to have been at the forefront of bringing Kenyans together for nearly a century, consciously promoting activities that encourage the celebration of special occasions such as Christmas.

Following a difficult 18 months of disruptions in the way Kenyans celebrate we are pleased to launch this campaign which help consumers reconnect with family and friends over the festivity period.”

Under the campaign, KBL has launched its 2021 Festive Gifting catalogue, which will provide Kenyans above the legal purchase age with a wide range of alcoholic beverages to gift to their loved ones throughout the festive season.

Available on KBL’s website, digital platforms and social media, it will aid consumers in selecting the appropriate gift for the upcoming festive season.

L-R Caroline Mutoko and Yvonne Mwangi – Head of sales Nairobi KBL during the                                        unveil of the KBL festive campaign ‘Turn on the spirit of the season’

“Our 2021 holiday gift catalogue includes a wide choice of items to give to family, friends, co-workers, and other key individuals in our customers’ lives. Within the catalogue are wonderful party and gifting choices that our customers and partners can tap into to create the experience this Christmas season,” said KBL’s Nairobi Head of Sales Yvonne Mwangi.

Parties to ‘Turn on the spirit of the Season’ will be held in Nairobi, Mountain region, Mombasa, Kisumu, and Nakuru as part of the campaign.

It will work with a number of retail partners around the country, including Quick Mart, Naivas, Chandarana, Clean Shelf, Liquor Store, and Society Store, to give away prizes to lucky shoppers who chose EABL-select drinks as their first choice.

In addition, in the twelve days leading up to Christmas, select brands will hold festive activations in major malls such as The Junction, The Hub, Two Rivers, Village Market, WestEnd, Kisumu, City Mall, Mombasa, Rupa, Eldoret, and Cedar in Nanyuki, as well as host theme-related activations and consumer rewards on the e-commerce platform.

“This campaign communicates a positive attitude encouraging Kenyans to go back to and celebrate while also opening the door to limitless experiences that individuals can discover with our brands to reconnect throughout this festive period,” said KBL’s Head of Marketing, Spirits Flavia Othim.

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KBL launches corporate logo redesign competition ahead of 100th birthday in 2022

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Kenya Breweries Limited has launched a competition for the design of a new logo as it looks to mark its 100th birthday in 2022.

Dubbed KBL Still Got Skillz?, the competition is open to design artists from Kenya aged between 21 and 25 years and is intended to culminate in a next-generation logo for one of Kenya’s oldest companies as it marks its centenary.

Artists have been invited to submit their artistic impressions of how a Kenya Breweries Limited (KBL) logo would look like at www.eabl.com/stillgotskillz from November 29 to December 10, 2021. The submissions can be made by an individual or a group of up to four people.

The artists with the winning submission will win a cash prize of KSh1 million and an opportunity to intern at J. Walter Thompson (a Scangroup creative agency), where they will work with a team of experienced creative and advertising experts.

The second and third placed will each receive a cash prize of KSh500,000 and KSh250,000 respectively. The top three designs will be selected by judges after a hackathon where the top 20 will refine their submissions under the guidance of experienced professionals in the design world.

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Billionaires want to make money and will not invest in something because it’s good: Senator Sakaja

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Speaking as the chief guest during the 3rd Edition of the Association of Startup and Small and Medium Enterprises conference held at the crown plaza early today Senator of Nairobi County Hon. Johnstone Sakaja weighed in on why Kenyan Billionaires are not interested in Investing in Scalable Start ups.

Sakaja wants NLC probed for delay in issuance of title deeds to Nairobians

“Billionaires are not interested in nice things.They are interested in making money. As such they put their money where they see money can be made and where their interests are protected. They are not necessarily the good people who like hugging as saying this is a beautiful thing to do.They are sharks and if they do not see how they will benefit from a start up they will not have any interest in it.”

Speaking on how such Private sector players can be influenced to take an active role in enabling growth of scalable startups Hon Sakaja added.

“For such billionaires to invest in scalable start ups incentives by the cabinet secretary to include tax incentives and laws safeguarding such investor interest by the National Assembly should be put in place.So for the first 5 years such investors may be excepted from corporate tax or be entitled to some tax breaks.”

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Boma International Hospitality College on the spot for denying a lady graduation due to alleged sexual harassment case

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A section of lobby groups and education stakeholders are now demanding that Boma International Hospitality College to immediately ensure that one student, Jolly Gatwiri Mugendi, has graduated.

This is after it emerged that she had been denied her rights to graduate despite the fact that she had completed her studies.

The lobby groups under the umbrella body dubbed ‘Concerned Citizens Kenya’ argue that Ms Mugendi is being denied her rights to graduate because she refused sexual harassment advances by the manager of Estate Sonsira where she was undergoing her industrial attachment leading to a delay in releasing her attachment documents hence the delay to submit them to the College for graduation.

It is believed that after Estate Sonsira realized their mistake, they quickly released her documents but despite that, Boma International Hopsitality College still refused to have her name among those expected to graduate this year.

‘This is against the vision, mission and core values of Boma International Hospitality College, and also contrary to the Sexual Offences Act, a behavior that is unwelcome and offensive to the recipient. Denying Jolly Gatwiri Mugendi her right to graduate after completing her studies has created conditions that are intimidating and humiliating to her,’ says the lobby groups.

They further say that all the actions and atrocities by Boma International Hospitality College and the management of Estate Sonsira has made her suffer physical, psychological, spiritual and economical damage, shame, humiliations, fear and isolation’s trauma which includes numbness and headaches, depression, fear of authority, flash backs and intrusive thoughts, decreased self-esteem, introversion and lethargy.

‘We wish to state that all certificate, diplomas and degrees offered at Boma International Hospitality College are sexually transmitted. Students cannot get certificates, diplomas and degrees at the College unless a student parts with sex and that all the stated violations and abuses are happening with the full knowledge of Kenya Red Cross Secretary General Dr Asha Mohammed who is also the Director of the College, and Gina Din-Kariuki the Chair of the board of the College, Mr Samuel Irungu the Director Academic Affairs at the College and George Adala the Director of internship,’ they say.

The lobbies now demand that the College offers Ms Mugendi her Diploma and participate in the graduation ceremony that will be held this Friday failure to which they shall hold a protest march over sexual harassment at the College.

 

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